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Week
of 1 January 2001
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Monday,
1 January 2001
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Happy New Year. The start of another day, another week,
another month, another year, and (depending on how you look at it) another
decade, another century, and another millennium.
I ran web access reports for Pournelle's and my sites this morning. I
almost made my secret goal. At the beginning of 2000, I decided I'd shoot
for half a million page reads for the year on this site. At that time,
that seemed wildly optimistic, since I was doing about 20,000 page reads a
month. Things continued to build throughout the year, though, and we ended
up with more than 70,000 page reads for the month of December. The total
for the year came up 200 page reads short, at 499,800 page reads. Still
not bad for what's really a personal site.
It's going to take a while to publish this morning, because I updated
the copyright notice at the bottom to include 2001. That means that every
page in the web was updated, and every one of them will have to be
published up to the server.
I really must do something about meepmeep, my Roadrunner box. It
just locked up again as I was doing the DNS lookups for Pournelle's web
access reports. Very aggravating, because it'd been running that job for
half an hour or so and was probably near the end when the system hung.
This happens periodically. Sometimes it's a week or two between crashes,
and sometimes only an hour. Overall, it's probably crashing an average of
once a week. This system was built around a cheap no-name Pacific Rim case
and power supply (all that was handy at the time) and has had a continuing
series of problems. At one point, the CD-ROM drive just disappeared.
Physically it was still there, of course, but Windows NT Workstation 4.0
could no longer see it. That wouldn't have been a big deal, except that NT
kept logging critical error messages to the event log, which gets old
fast. So I simply disabled the secondary IDE interface, which solved that.
Then the problems with sporadic hangs started. This is one hinky system,
and I need to do something about it. I have a few options:
- Repair or replace meepmeep. This would probably be the
simplest option overall. I'd need only pull the hard drive,
motherboard, etc. and relocate them to another case with a decent
power supply. It may even be that simply swapping out the power supply
would fix the problem. The trouble with this option is that I'm not
entirely sure that the problem isn't the motherboard or some other
component, so I may be wasting time by swapping components and I'd
never be 100% certain that I'd really fixed the problem.
- Use a Linux system as my border router. This is an attractive
option, because I really do want to learn Linux. The problem with this
idea is two-fold: first, I don't know Linux, and something as critical
as our Internet link is not the best place to be learning something
new. Second, I could easily end up with a totally insecure system
through sheer ignorance. I'd always be worried that I'd triple-locked
the front and back doors and not noticed that the garage door was
standing wide open. I may eventually go this route, but not for now.
- Install a baby hardware router. This is probably the best
solution. Something like the Linksys
BEFSR11 - EtherFast 1-Port Cable/DSL Router is available for $100
or so, and I've heard many good things about it from friends who use
it. It's cheap, small, quiet, and probably does everything I need it
to do. Frankly, I'd rather have a similar Intel unit, but Intel
doesn't make one. So I think I've talked myself into ordering one. As
usual, I'll have to think about it, though.
I've been doing a lot of thinking lately about what I want to do in
2001. I'll be doing the new edition of PC Hardware in a Nutshell,
of course, and I may also do a new computer book of some sort and perhaps
some articles for on-line publications. This is the year that I will
(begin to) learn Linux. But Barbara and I are also going to be focusing on
a special project that's all our own. More on that later as things unfold.
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Tuesday,
2 January 2001
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Slow day yesterday. Barbara spent most of the morning and
early afternoon alternating between tearing down and repacking the
Christmas decorations and watching the Parade of Roses. I spent that time
running web stats for the year, archiving old data, and doing other
administrative stuff, clearing the decks for the new year. In the
afternoon, we headed over to Barbara's sister's house, where we had Roast
Beast for dinner.
Duncan turned six yesterday, so he got more and bigger treats than the
other guys all day long. Border Collies can definitely count (they need
basic arithmetic for doing flock inventories and so on), but we don't
think Duncan understood that it was his birthday. At six years old, Duncan
is now officially middle-aged, in his forties in human terms. He's still
remarkably fast--he can outrun Malcolm on the straightaway, although he
loses ground in the turns--but he doesn't have the endurance he once did.
Duncan loves to be outside and running at any opportunity, but after
running for a while he's happy to lie down and rest, whereas Malcolm just
wants to keep running.
FedEx just showed up with two Intel Celeron/800 processors. These are
the new 100 MHz FSB models, and I'm looking forward to trying them. Intel
has finally dispensed with the 66 MHz FSB, which was hurting the Celeron's
performance against the Duron. In effect, the Celeron is now almost a
Pentium III. The only difference I'm aware of is that the new Celerons
have 128 KB of 4-way set associative L2 cache versus the 256 KB of 8-way
set associative L2 cache of the Pentium III. That will translate to lower
performance for the Celeron versus the Pentium III, of course, but the
question is just how much. Probably not much.
In absolute terms, the 100 MHz FSB Celerons will probably be a close
match for similarly-clocked Durons. In practical terms that won't be the
case, though. Both the Celeron and the Duron are intended for
"value" systems, which is to say those using integrated
motherboards. And integrated motherboards based on Intel chipsets have
much higher performance than those integrated motherboards based on the
VIA KM133 and SiS chipsets that are just starting to ship. The net result
is that entry-level Celeron systems are going to be faster than
entry-level Duron systems. That must have AMD gnashing their teeth.
I love this competition between Intel and AMD. Who'd have thought only
last fall that we'd now be able to buy a processor running at or near 1
GHz for well under $200? This competition benefits all of us.
I'd like to get at least one of these Celeron/800 processors installed
and running, but I'll have to wait. Intel shipped us bare processors, and
I'm not sure what kind of heatsink/fan they need. I'd hate to guess wrong.
I suspect I'll also need to apply BIOS updates to the motherboards that I
install these processors in. All of them support Coppermine128-core
Celerons at 66 MHz FSB and Pentium IIIs at 100/133 MHz, but a Celeron at
100 MHz is a different animal. The current BIOSs would probably either
spot the processor as a Celeron and run it at 66 MHz or spot the 100 MHz
FSB and run it as a Pentium III, assuming that the Pentium III L2 cache
was present. Neither of those would be good.
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Wednesday,
3 January 2001
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Back before we bought this house in 1987, we rented a house
from Barbara's minister, Nelson Weller. Nelson calls me every few years
with a computer problem, and the problem he had yesterday is worth
repeating as a warning. It's been very cold and dry around here. The other
day, Nelson intended to synch his Palm V. He got it out of his briefcase
and carried it back through the house to his desktop PC. When he slid the
Palm V into the cradle, a bright blue spark jumped from the Palm V to the
cradle, killing his desktop system. And I do mean killing it. He took it
to a reputable computer repair place. As it turns out, he's going to have
to replace the motherboard and processor. They're not sure about the
memory or the hard drive until they try them.
Static charges of more than 50,000 Volts can accumulate under dry
conditions (although obviously at tiny amperages, or we'd have a plague of
smoking corpses). Grounding that voltage to an unprotected serial port is
a good way to introduce high voltage to components designed to work at
1.6V to 5V. So be very careful when connecting anything to a PCs ports or
you may find yourself replacing your system.
More drain problems. The washer started overflowing again, so we called
the plumber to check the backflow valve, assuming that we coincidentally
had both problems--a clogged main drain and a clogged check valve. The
plumber checked out the valve, and it's fine, so the problem is the main
drain, again. We called the rooter guy, who came out again and augered out
the drain. Again, he couldn't find a problem. He said the problem is
likely with the line itself, which we installed only about six years ago.
So we called the plumber who originally installed the line. He concurs,
says that the problem is likely with the few feet of line he didn't
replace because it was under the driveway, and suggests we call the city
to see if they can do something. This is getting old fast. We've had
several visits from plumbers and rooter guys, paid probably $300 for those
visits, and are no better off than when we started. Oh, the joys of home
ownership...
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Thursday,
4 January 2001
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Later post than usual this morning. We've been trying to get the
problem with the main drain resolved. The city was out this morning and
used a camera to establish that the problem is on our side of the stack.
We could actually see the stoppage, despite the fact that the auger guy
says the line is clear all the way out to the city stack. Now we need to
get something done to fix it. More about this on the TTG
Messageboard. Incidentally, I'm spending increasingly more of my time
creating and responding to messages on the messageboards, so if you're
looking for more there is the place to go. You might also check out Barbara's
diary page.
We did it! Late yesterday morning,
our SETI
group appeared at #200 on the Top
100 Clubs list, with 37,913 units complete. We're within a couple
hundred units of several other groups, so we should be climbing that list
over the next couple of weeks. Congratulations to everyone. It's pretty
amazing to me that we've accomplished so much in so little time. We've
been doing this only since mid-August, whereas many of the groups that
appear on the leaderboards have a year or more head start on us. This is
particularly impressive because the "Clubs" list is the big
leagues. If we'd been in any of the other groups, we'd have gained
the top 100 (or even top 10) long ago. Way to go, everyone.
Barbara and I are working on a book (eventually, a series of books)
that we intend to distribute electronically. These will be reference
books, intended to be used on-the-fly by people who are sitting in front
of a computer anyway, so putting the books in electronic form makes sense.
The question is, which electronic form?
I've looked at numerous e-book "solutions" but most of those
have as their raison d'ętre preventing people from stealing the content.
I've argued for years against any form of copy-protection that hinders the
ability of honest people to use the product they paid for, which is to say
any form of copy-protection whatsoever. So now as a content provider, it's
put-up-or-shutup time for us. We'll be putting up. We will not lock,
encrypt, or otherwise protect our content in any fashion that might hinder
an honest user from using it in any reasonable manner.
And we'll define "reasonable" as a typical user looks at
things rather than as a typical content provider looks at things. For
example, a single user who has both a desktop system and a notebook system
should be able to install the product on both systems without paying for
it twice. They're going to do it anyway--I would--so what's the point to
turning them into criminals, if only technically? Obviously, we'll
prohibit giving away or selling copies, posting the content on the
Internet, and so on, but our license will prohibit nothing that we believe
constitutes reasonable use.
So with the necessity for encryption, copy-protection, serialization,
and so on out of the way, we come to the question of how best to package
the content. We considered using standard HTML, but there are some
problems with that. Size, for one. Lack of a search facility for another.
The huge number of individual files that would be needed for a third. HTML
does have one thing going for it, though. Cross-platform compatibility.
Whatever we decide on, we want it to be equally usable on a Windows PC and
a Macintosh. Linux would be nice, but is not essential. We need a good
search capability, and would like to have an automated TOC/Index
generation system. The ability to copy/paste and print is highly
desirable, and the ability to embed live links to Internet sites is
essential. We'd like the content to be accessible with a standard browser,
ideally without any requirement for loading a plug-in or dedicated client.
A royalty-free run-time distribution system is essential.
So, with all of that in mind, I started looking at the available
options. We ruled out Adobe PDF stuff immediately on several grounds,
including the fact that I despise PDFs. We ruled out stuff like the
Microsoft Reader and similar e-book clients on many grounds as well. We
looked at various HTML compilers, but none of them seemed compelling, and
all seemed to lack one or more of our requirements.
What we came up with, believe it or not, is the Microsoft HMTL Help
authoring and viewing system. It compiles HTML and image files into a
single .chm compiled help file, greatly reducing the size of the HTML in
the process. It provides strong search capabilities and operates in the
same way as the new standard Microsoft help files, which means that most
users already know how to use it. The authoring system and the viewer are
both free and royalty-free. The system is proprietary only in that it uses
the Microsoft Internet Explorer engine, requiring IE 3.02 or higher to be
installed (although not requiring IE be the default browser). That
means chm files are accessible on Windows PCs and Macs, but not Linux
systems. The lack of Linux compatibility is really not an issue, because
I'd guess that literally not one in ten thousand of our prospective
customers runs a Linux desktop system.
The downside to the Microsoft HTML Help authoring system is that using
it will require some significant investment in time to learn the product
and prepare the raw content for use. It's not simply a matter of pointing
the compiler at an existing web site and letting 'er rip. So before I
start putting in time with that product, I wanted to ask if anyone had any
experience with it and if there are better solutions I've overlooked.
We'll have zillions of other questions as the project develops,
including how best to market the product, how best to accept payments for
it, and so on. We'll need lots of help and that help will have to be
voluntary, at least at first. We're doing things on the proverbial
shoestring. Getting one's own publishing company off the ground is no
trivial task, even if one limits it to electronic publishing. We may even
fail. But we're convinced that the best course for content creators is to
take control of our own destiny rather than depending on traditional
publishers. As the Chinese saying goes, the longest journey begins with a
single step. So we're taking that step.
To keep discussions organized (and available to refer back to later),
we're opening a new
forum over on the messageboard. If you have comments, please make them
there.
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Friday,
5 January 2001
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The drain auger guy is supposed to be coming out this
morning, and the guy from the city sewers department is supposed to meet
him here to watch what he does. We hope they'll get the drain clog
cleared. This is all very aggravating, and taking time I'd rather be using
for other things. Still, we can't have non-functioning drains, so this
takes priority. Until this gets resolved, I have all kinds of work backing
up to go along with my drains backing up. Thanks to everyone who's written
privately and on the messageboard to offer advice.
I did at least get a fair amount of outlining and structural
organization done on our first e-book last night. For now anyway I'm
working in FrontPage 2000, which isn't as bad as I feared it would be. I
wouldn't want to write a 40 page chapter as a single HTML file, but the FP
editor is quite usable for the shorter elements used in an e-book. By
working in straight HTML, I'm keeping our options open for later.
And now I'd better go respond to the email that's backing up in my
inbox and get ready for the drain guys.
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Saturday,
6 January 2001
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The drain auger guys came again yesterday, and they say the
problem is right out at the city cleanout stack, but on our side. I
figured that meant we'd get to pay to have the driveway ripped up and the
last portion of the main drain on our side replaced, so I called the
plumber who'd installed it in the first place and asked him what we needed
to do to get moving on it. When he called back, he said that replacing the
portion on our side might not fix the problem, because the problem was
right at the stack, which he's not allowed to touch. He suggested getting
back in touch with the city guy and telling him we wanted a "sewer
renewal", which would include replacing the cleanout stack and the
tail pipe, which is the 5 feet or so of pipe on our side of the stack that
the city installs. We may be able to talk the city guy into doing the
sewer renewal for free. Otherwise, it'd be a fixed fee of $450. But it's
clear that augering out the drain isn't going to solve the problem. So I
have to call the city guy first thing Monday morning and tell him what our
plumber said.
Boy, can I accumulate data. In addition to our main data subdirectory,
I have an archive data subdirectory. The main data directory contains only
active stuff, and totals just under a gigabyte. That's just our current
working data. The archive data directory includes inactive stuff, plus
some "semi-active" stuff like the raw web logs, distribution
files I've downloaded over the Internet, and so on. And, boy, does that
stuff add up. The archive directory used to be on a 50 GB hard drive on kiwi.
After kiwi died, I connected that drive to another system long
enough to pull the archive directory off to an active system. I always
replicate all data files to hard drives on multiple systems, so I
attempted to copy those archive data files to an archive directory on theodore,
the main file server.
The copy process blew up with insufficient disk space. Not surprising
in retrospect, as theodore has "only" a 10 GB hard drive,
of which only 5 GB or so was available after operating system and our main
data directory was taken into account. When I checked the archive
directory, I found that it had 14 GB of files! A lot of that could be
dispensed with, particularly now that we're in a new year. For example, I
download Pournelle's raw web logs every week. They are stored in
compressed form as .gz files, and are typically anything from 500 KB to 1
MB for each daily file. That's no big deal--a year's worth would be only
300 MB give or take--but I uncompress them each week when I run reports
and store the uncompressed files in another directory. So by year end, I
had 366 uncompressed files for Pournelle's web logs, each of which was 10
MB, give or take. Those files totaled nearly 4 GB.
Those files are of historical interest only now, so I used WinZIP to
compress them using the maximum compression option. That 4 GB of
uncompressed files turned into a single ZIP file that was about 150 MB. My
own web logs showed similar shrinkage, albeit starting from a smaller
base. All told, just archiving/compressing some of my old data got me down
from 14 GB to about 9 GB.
With that done, I decided to see if there were files I could get rid
of. Being a packrat, I tend to accumulate files and keep them forever.
Part of that was a result of living with dial-up until last summer. When
you download a 5 MB file (or even a 1 MB file) via dial-up, you tend to
keep it somewhere safe so that you don't have to download it again. The
result was that I had multiple versions of a lot of things. I mean, not
just the most recent version of Netscape Navigator I'd downloaded, but
several older versions. And, realistically, what are the chances that I'll
ever want Nav V2? Obviously, not very high. So I went through my install
directory and deleted some of those antique installation files.
Same thing in another directory I named distribution. That one has
entire CDs copied into it, because it's often easier to install from a
network volume than to find the original CD. Once again, I had lots of
elderly programs. Chances are I'll never want to install FrontPage 98,
say, or Office 97SBE. If so, I still have the original CDs somewhere.
All told, I managed to chop down my 14 GB of archived data to something
like 5 GB, and it would have been easy to chop it down more. But I have
more disk space than time, so I decided to leave it at that. Once I had
the archive directory pruned on thoth, my main system, I went over
and deleted the entire archive directory that's mirrored on theodore,
leaving more than 7 GB available on theodore's 10 GB drive. After
clearing the Recycle Bin, I fired up vOPT and let 'er rip. It took quite a
while to defrag and pack theodore's hard drive, but I didn't want
to re-copy the archive data over there until I'd done so. So, as I write
this, I'm in the process of copying the archive directory from thoth
to theodore, which is going to take a while. Once that's done, I'll
run a tape backup on theodore and once again feel that my data is
reasonably safe.
And that, incidentally, reminds me of something I was going to comment
on. Both Jerry Pournelle and J.
H. Ricketson have commented recently about using mirrored hard drives
as a substitute for tape backup. A mirror set is not a substitute for
doing tape backups, not even close. A mirror set protects only against a
single drive failure, but that's just one of the things that a tape backup
protects against (and probably one of the least important). If you
accidentally delete a file, a mirror set doesn't help at all. Same thing
if a file is corrupted or if you're nailed by a virus. And if your
computer is stolen or destroyed by a fire or other disaster, your mirror
set helps you not at all. Don't get me wrong. A mirror set is a very good
thing to have. But it's not a substitute for backing up.
Neither Jerry nor J. H. depend solely on a mirror set, of course. Both
of them do as I do, copying data directories from one machine to another
on the network, and pulling off archive copies on optical media
periodically. All of those steps are good ones, and ones I do myself. But
a practical backup scheme for most people means using a tape drive.
There's simply nothing else available that comes close to tape as a
practical backup method. CD-R discs are fine, but they're small and even
if you use a 12X writer, they're still much slower than tape.
Magneto-Optical and DVD-RAM have the same problems in different
proportions. A relatively inexpensive DDS-3 tape drive backs up 12/24 GB
of data to a $10 tape at real-world speeds between 1 MB/s and 2 MB/s.
There is no other technology that comes close to tape for speed, cost per
GB stored, and reliability.
Both Jerry and J. H. have complained about the reliability of tape, but
in my experience reliability is a strong point of tape rather than a weak
one. Hundreds of thousands of data centers and LANs world-wide are backed
up to DDS tapes. If there were a problem with them, it'd be well-known by
now. Nearly every problem with high-end tape drives that I'm aware of
occurred either because tapes were overused or because the tape drive was
not kept clean. Modern DDS tape drives have so much error correction built
into them that the chances of losing data are vanishingly small unless the
tape itself is damaged.
Jerry comments that it's a pain in the butt to restore a failed hard
drive because you have to re-install the tape software before you can do
so. That's a good argument for using a mirror set in addition to a tape
drive, but it's not a good reason for not using a tape drive. I was just
reading a military document about setting up a secure firebase (yes, I
have strange reading habits) and some similarities between doing that and
keeping one's data secure struck me. When you design a firebase, you
create a defense in depth, doing everything possible to keep the bad guys
outside the wire. You don't say to yourself, "Let's see. Should I use
machine guns or concertina wire or tanglefoot wire or
landmines or claymores or flame fougasses or ..." You
use all of them, plus anything else you can think of. If your data is
important you should take the same approach to protecting it. It's not a
question of "either-or". It's a question of how many
"ands" you can afford. My data is important to me, so I use
mirror sets and tape backup and replication to multiple
network volumes and copies to CD-R and copies to DVD-RAM and
backup to a remote Internet server and ...
Not everyone can afford such massively multiple redundancy, and the
truth is that not everyone needs it. But the more redundancy you
introduce, the safer your data is, and that's what it's all about.
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Sunday,
7 January 2001
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While Barbara cleans house this morning, I get to do
laundry. Barbara had a smart idea yesterday. Ordinarily, we do wash loads
on the "Large" setting, which is very large indeed. I can easily
fit three or four pairs of jeans, the same number of sweat pants, several
sweat shirts, a half dozen t-shirts, and considerable other miscellaneous
stuff in a "large" load. When she bought this washer, she found
the largest washer available for home use. It also has a
"Medium" setting, which isn't that much smaller than Large, and
an "Extremely Small" setting, which fills the tub only a quarter
to a third full. I'd guess the relative amounts of water involved are 3,
2, and 1, with "1" being maybe 10 gallons (38 litres).
At any rate, Barbara decided yesterday to see if we could run an
Extremely Small load without ending up with water on the basement floor.
Lo and behold, it worked. Our drain isn't completely blocked, just slow
running. When the washer ejects 30 gallons of water in about 15 seconds,
that's enough to cause the main drain to fill up, leaving the used washer
water with nowhere to go but overflowing the standpipe onto the basement
floor. But when it ejects the water from an extremely small load,
everything is fine.
So I just took the whites down, intending to run them in two extremely
small loads, with perhaps a half hour of recovery time for the drain
before running the second load. I filled the washer, added soap, and put
about half the whites in. When the washer started agitating, I noticed
that the clothes looked pretty lonely in there. Much more water than
clothes. So I kept adding clothes, a couple socks here, a pair of
underpants there. And before long, I'd added the rest of the white load,
and they were all still under water. I guess socks and undies don't take
up much room, although there were also a couple pairs of sweatpants in
there. So I won't have to do as many loads as I thought.
We're also going to install a DVD-ROM drive in Barbara's system today,
so we can install the Britannica 2001 DVD. I don't have a SCSI DVD-ROM
drive handy, so we're going to put an Hitachi GD-2500 ATAPI unit in
Barbara's system as the sole IDE device. That's either a 4X or 6X unit.
They made both with that model number, and I'm not sure which this one is.
In terms of throughput, a 4X DVD-ROM is roughly equivalent to a 36X
CD-ROM, so either should be adequate for Britannica. I thought I had a
GD-5000 8X unit, but if I do it's lost in the stacks.
I've been saying that advertising is not a sustainable funding
mechanism for web sites since before companies like doubleclick.net even
existed. So it's a pleasure to have my judgment so strongly confirmed by
the recent bloodbath that ad-supported web sites have experienced. Since
October, many of those web sites have ceased operations, and many more
will follow over the coming months.
The problem, of course, is that web advertising simply doesn't work.
Actually, I've made the point before that no type of advertising really
works, but the problem with web-based ads is that they demonstrably
don't work. When someone pays a lot of money to run an ad in a magazine or
on television, it's impossible to determine what effect, if any, running
that ad had on sales. A company that pays millions of dollars to run ads
on ER or to buy double trucks in major magazines can delude themselves
that they're getting value for the money they're spending. There's no
direct correlation between money spent to run a particular ad and sales of
the product being advertised. If sales goes up, the ad agency claims
credit. If sales remain steady or fall, the advertising agency always
claims that it's because not enough money was spent on ads or that the
market is too competitive, or whatever. Anything but admit the sorry truth
that ads of any sort are ineffective.
But the story is different with web ads, because advertisers get
immediate feedback that shows whether or not the ad was effective. And
guess what? They aren't. Effective, that is. Ad agencies when faced with
these hard numbers simply claim that the web is the "wrong
venue" for advertising that product, or perhaps even admit that web
advertising is ineffective. Anything but admit to the reality, which is
that ads in general are ineffective, except perhaps as a mechanism for
announcing new products.
No one clicks on banner ads any more, and in their desperation
advertisers increasingly are using even more obnoxious methods, most of
which involve blinking, animation, and/or sound. I won't look at a screen
full of that garbage, and obviously not many other people will, either.
The result is a downward spiral. No one is willing to pay much for
standard banner ads any more, and the loud flashy ads simply turn people
off. So the result is that less money will be devoted to web advertising
with each passing month. When web advertising was first getting started,
there were actually more paid ad impressions available than there were
places to run them. Any web site that was willing to run ads could do so
and be paid for each ad.
Now that web advertising has proven itself ineffective, there are fewer
and fewer paid ads being chased by more and more sites. Ad server
companies actually find themselves in the position of serving ads for
which they will not be paid to sites which they have contracted with to
run ads. The ad server companies still have to pay the sites that run the
ads, mind you, but they themselves are not paid for those ads. That's
obviously not sustainable. Something had to give and it has. Hence the
collapse of web-based advertising.
Right now, that collapse is hurting certain kinds of sites more than
others. The high-bandwidth free gaming sites are closing right and left.
For now anyway, sites like AnandTech and Tom's Hardware continue to
generate ad revenue, albeit at probably half the impression rates they
were formerly paid. I'm told that per impression rates are down in the
$1/thousand range now and will drop still lower. That means that a page
with one banner ad on it must draw 1,000 page reads to generate $1.00 in
revenue. The obvious solution is to run multiple ads per page, but the
problem with that is that there are a decreasing number of paid ads
available, and rates per ad may be lower on pages with multiple ads than
on those with only one ad.
So what happens now? First, a lot of "free" sites won't be
around much longer, simply because the decreasing pool of ad money will
tend to concentrate in a relatively small percentage of the sites. The
first ones to go will be the relatively small sites, those that had been
generating less than $1,000 or so a month in ad revenue. They simply don't
have the resources to provide sufficient high-quality content to keep
drawing readers. You'll see a consolidation by an order of magnitude in
any given type of site. In PC hardware sites, for example, the larger
sites like AnandTech and Tom's Hardware will survive at the expense of
scores of small PC hardware sites, which will close down in droves.
Mid-range sites like Storage Review may hold on for a while, but
ultimately they'll be forced out of business as well. We'll end up with
perhaps four ad-supported PC hardware sites left standing. For a while,
anyway. As ad revenues continue to drop, even those strong sites will come
under increasing pressure.
Ultimately, the only sustainable way to fund a web site is via direct
payments by users. If people aren't willing to pay cash money to view your
content, you're ultimately going to be out of business. And that's the way
it should be.
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